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Projeto -Unidade Polo-

Page history last edited by Marcia Fajardo 15 years, 4 months ago

 

 

         APRESENTAÇÃO DO PROJETO DE INTERVENÇÃO

 

                 COLÉGIO ESTADUAL UNIDADE POLO

 

 

                       DE JANDAIA DO SUL- PARANÁ  

 

 

 

 

 

 

 

 

 

 ADVERTISING IN THE  CLASSROOM

 

 

          1. Hi ---         2. Trust Me    3. You Need     4. Hurry !--      5. Buy !!

hi trust me you need hurry buy
         

 

 

   

 

 

                           

        Técnicas e Estratégias nos Anúncios

 

 

 

 

 

                      Apresentação dos trabalhos de intervenção-PDE  

 

 

 

               AQUI OS ALUNOS APRESENTARÃO SEUS TRABALHOS FINAIS SOBRE O QUE ELES APRENDERAM SOBRE A MONTAGEM DE UMA  PROPAGANDA E AS TÉCNICAS UTILIZADAS.

 

 

 

 

 

Team 1

 

Alan H . Borelli  Garcia

Fernando Carrasco

Juliana  Aparecida Ferreira

Letícia  Fernandes da Silva

Miguel Gonçalves

Talita Borelli Ferrareto

Veridiana Garcia Guimarães

 

 

 

 Introducing the first  project work : "CRISTAL SPONGE" commercial

 

 obs: Esta equipe preferiu gravar seu próprio vídeo a montar um power point

 

 

YouTube plugin error  

 

 

Planning Guide

 

 

 

1.What  is the name of your product?

 

CRISTAL SPONGE

 

 

 

 2.Describe the product.What key words? Images? 

 

    It   is made of synthetic yellow foam , has  much greater cleaning power than other sponges on the market.  

 

SLOGAN: NO WORK, JUST CLEANESS

KEYWORDS: Cleaness, bright, sponge revolution.

 

 

 3.  Who  is the target audience of the product?

 

 

    Howsewives.

 

 

  4.  What advertising strategies/propaganda techniques will you use in your advertisement?

 

 We will use comedy, , we chose to make a movie to post on internet  in a old  and comic style music, old format movies, old vegetable brush and a catchy slogan  to attract attention of the public.

 

 

 

 5. How you attract attention, arouse interest, create desire, and cause action with your ad?

 

 We want  attract attention to use mute movies techniques as: music, face expressions, climax,    showing a housewife suffering from the routine work of washing pans, then with the crystal spounge everything gets easier...We think before and after the Crystal Sponge in a housewife´s life. 

 

 

 

 

 

 

 

Team 2( Billboard presentation)        DEODORANT MODEL

 

 DÉBORA

 DENISE

 FERNANDA

 RENAN

WELLINGTON LUIZ FIGUEIREDO

 

 

 

 

 

 

 

 

 

                     

 

 

        ICED DROP SODA

 

 

 

 

 Planning Guide

 

1-What  is the name of your product? 

 

" DEODORANT MODEL"  and "ICED DROP SODA"

 

2.Describe the product.What key words? Images? 

 

WE CHOSE TO WORK WITH A BILLBOARD ADVERTISING AS VEHICLE FOR OUR AD . THE FIRST PRODUCT IS A DEODORANT    WITH FRAGANCE OF LAVENDER FOR MEN AND ROSES SCENT FOR WOMEN   , ITS PACKAGING IS MODERN AND COLORFUL BOTH PRODUCTSWERE DESIGNED IN ORDER DON´T HARM THE OZONE LAYER.

 

SLOGAN:  FEEL AS ONE OF THEM   (DEODORANT)

 

  

Key words: famous people rose fragrance, lavender, deodorant,

 

 

THE SECOND PRODUCT IS ICED DROP SODA , IT IS A DELICIOUS AND REFRESHING SOFT DRINK!

 

The second is iced drop soda a delicious and refreshing soft drink flavored pineapple and mint. The packaging is simple, perhaps so the refrigerant can be purchased for a bargain, costing only $ 1.50co we can consider a cheap soda to the consumer market. 

  

 

SLOGAN: ICED UNTIL THE LAST DROP( SOFT DRINK)

 

 

 

KEY WORDS: SOFT DRINK, REFRESHING, PINEAPPLE, MINT.

 

 

 

3.  Who  is the target audience of the product?

 

 YOUNG, MODERN LADIES  AND MEN  IT COULD BE FOR SPORTSTS TOO ,AND THE SECOND PRODUCT IS FOR TEENAGERS AND YOUNG PEOPLE.

 

 

 4.  What advertising strategies/propaganda techniques will you use in your advertisement?

 

 

          FAMOUS PEOPLE(celebrities) , A COLOURFUL IMAGES, WEASEL WORDS, PERSUASIVE LANGUAGE,CATCHY SLOGAN.

 

 

 5. How you attract attention, arouse interest, create desire, and cause action with your ad?

 

We think to launch the product with a massive  billboards display throughout the country and on television network with a cheerful jingle that draw the   attention to young people for these products and thereby create desire to  immediate consumption .

    

 

 

 

 

Team 3( power point presentation) .Clique no link abaixo para abrir

 

 

   TREADMILLS ELEONAI TOPLINE.pp  

 

 

 

ELEONAI NAARA BATISTA E SILVA

 

 

 

Planning Guide

 

 

1.What  is the name of your product? 

 

 

 TREADMILLS  ELEONAI TOPLINE

 

 

2.Describe the product.What key words? Images? 

 

 More than a basic treadmill, the Treadmills Top from Eleionai Naara  features a 2.25 THP Impulse drive system, Comfort Cell ,cushioning, digital speed, an exclusive  Heart Rate Monitor and adjustable incline. Treadmills have long been one of the most popular pieces of fitness equipment because of the great cardio and weight-loss benefits. Motor Warranty 1 Year. I used images alluding to a person tired of walking under a burning sun, while that with the Top Line Treadmills Eleonai he could work out in the comfort of his  home.

 

SLOGAN: LONG LIFE HAPPY LIFE

 

key words: Treadmills, fitness equipment, weight-loss.

 

3.  Who  is the target audience of the product?

 

People who are sedentary or who has no desire or time to attend gym or academies .

 

 

 4.  What advertising strategies/propaganda techniques will you use in your advertisement?

 

A convincing language, showing how the product the best in the market, and images also convincing the public that wants to do gymnastics without leaving home or office.

 

 5. How you attract attention, arouse interest, create desire, and cause action with your ad?

 

 

Show the product through a program of the products of gymnastics, but with a big differential in price, the first ten treadmills purchased by phone. or Internet will have 50% discount on purchase and free shipping  for whole  country

 

 

 

 

 TEAM 4:( power point presentation)

    

   clique no link :    - mundhy 2.zip 

 

 

MUNDHY: THE PERFUME THAT PLEASES ALL WORLDS

 

 AMANDA CLAUDIA BARBOSA

GISLEINE GERMUZESQUE INÁCIO

LARISSA ALBERGONI CAMPANERUTTI

MICHEL FARIA DOS SANTOS

TAMIRES MUNHOZ LEITE

THAIS DOS SANTOS PARANHOS

 

 Planning Guide

 

1-What  is the name of your product? 

 

 MUNDHY

 

 

2.Describe the product.What key words? Images? 

 

Our product perfume is the best perfume already presented .It was designed with a excepcional high standard quality , different from the others  in the market, our perfume Mundy has high fixator power ,we prefer to use recyclable packaging to not damage the  environment, with an original  bottle created just for the public which cares about the environment and a minimum of alcohol in their composition our product has a huge differencial from the other perfumes in market.

 

  

 

  SLOGAN: THE PERFUME THAT PLEASES ALL WORLDS  

 

3.  Who  is the target audience of the product?

 

Modern women who cares about the environment 

 

 

 

 4.  What advertising strategies/propaganda techniques will you use in your advertisement?

 

 Persuasive writing , persuasive language, atractive , colorful images, music,and principally and ET image celebrity.

 

 

 

 5. How you attract attention, arouse interest, create desire, and cause action with your ad?

 

 

 ET our old known ,  here we wanted  attract attention of the public, because even  he fell in love  with that perfume, is because  it doen´t harm  the environment, then even in other worlds it could be used .. He also wants to take one with him .Got it?

 

 

 

 

 

 

 

 TEAM 5-power point presentation : TRAVEL SUPER CARD.

 

 

 

CARLOS  ALBERTO FRANCO

DIONATANUNES SANCHES

EDSON DE SOUZA SANTOS

MIGUEL DA SILVA GONÇALVES

WELINGTON RICARDO CRESTANI

 

 Planning Guide

 

1-What  is the name of your product? 

 

TRAVEL SUPER CARD

 

 

2.Describe the product.What key words? Images? 

 

THIS IS NOT ONE MORE COMMON CREDIT CARD , BUT A SUPER CREDIT CARD ! THAT YOU CAN TRAVEL RESTED WITHOUT WORRIES ABOUT  FEES, NO ANNUAL FEE It CHARGED, AND YOU STILL GAIN ADDITIONAL POINTS  FOR NEXT  TRAVEL. ONLY OFFER TO CARD MEMBERS FOR SELECTED CONCERTS, SHOWS, MAJOR SPORTING EVENTS, AND MORE IN CITIES NATIONWIDE. 

 

SLOGAN: TRAVEL SUPER CARD GO WITH YOU ALWAYS

 

kEY WORDS:SECURITY,CREDIT CARD, TRAVEL, LIFE STYLE.

  

 

3.  Who  is the target audience of the product?

 

MEN AND WOMEN EXECUTIVE OR THAT PEOPLE LIKE TO TRAVEL.

 

 

 4.  What advertising strategies/propaganda techniques will you use in your advertisement?

 

 PERSUASIVE LANGUAGE , SLOGAN,CALLING BEAUTIFUL IMAGES ,AMAZING OFFERS.

 

 

 5. How you attract attention, arouse interest, create desire, and cause action with your ad?

 

 

The first 20 customers who purchase the card will win a trip to northeastern of Brazil, with the right to two companions, all paid!

 

 

 

 

 

 

 

 TEAM 6: OUTDOOR PRESENTATION:  

 

  

    ESSENCE OF LOVE

 

 

JUAREZ

MICHEL

RAFAEL

SAMANTHA

TATIANE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Planning Guide

 

 

1-What  is the name of your product? 

 

ESSENCE OF LOVE

 

 

2.Describe the product.What key words? Images? 

 

 

An elegant bottle containing a delicate perfume of Brazil-nut.  We chose this bottle to advertise our product, because it is   elegant  like the woman who  we chose to be consumer of our product.

 

SLOGAN:ESSENCE OF LIFE ...ESSENCE OF LOVE

 

KEY WORDS:key words: Brazil . nut, perfume, fragance ,elegance.

 

 

3.  Who  is the target audience of the product?

 

   Romanticand sofisticated women of all ages.

 

  4.  What advertising strategies/propaganda techniques will you use in your advertisement?

 

 

We chose a delicate background  ,soft colors that match our romantic type of woman, persuasive language, attractive  and sensual bottle perfume .

 

 

 

 5. How you attract attention, arouse interest, create desire, and cause action with your ad?

 

We think  in a slogan that could create interest and desire  to all potencial consumers  to try  the product.

 

 

 

  

 

 

 

  PERSONAL REFLECTION 

(Conclusão das equipes sobre o trabalho)

 

 

 

 

 personal reflection Eleonai.doc

 

 personal reflection _Wellington.doc

 

  personal reflection Renan.doc

 

  personal reflection Alan.doc

 

  personal reflection Tatiane.doc

 

   personal reflection Thais.doc

 

 

 

 

Dear students thank you very much for your collaboration and your commitment  for the success to this intervention work. A BIG hug for all of you!!!  Don´t forget your work haven´t finished yet you have a meeting  in  November 18th  when Paulo Freire TV will make a video about you and your work at school.

Wish success in your interwiew.   

 

                                         Teacher Márcia C. S. Fajardo

                                                                                                                November,3rd,2008

 

 

 

 

Teacher Márcia Fajardo and students

 

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